![]() “When I could finally afford to quit the day job I did,” he says. By day, he wasĪn architect by night he started making custom motorbikes in the aforementioned East London garage, where he was able to harness his insatiable appetite for design, manufacturing, metalwork, motorbikes and music. Frustrated at the slow design-build process, he began looking for other avenues of design expression in 2001. “I wanted to see my ideas come to life, without being filtered,” he says. He first cut his teeth at London’s Foster + Partners and Zaha Hadid. With design, graphic design and architecture in his DNA, he earned an architecture degree at Cambridge and followed up with his masters in London. His mother and father, both graphic designers, worked in the fashion worlds his Italian father worked for a major branding agency in the 50s and 60s, which branded for Gucci and Chanel. It would be impossible to separate fashion and design from Minale, the man. “We want to make it as compelling and easy to shop for a light bulb as it is for a leather jacket.” But, First Motor Bikes and Rockstar Bars “We want our customers to feel the same excitement about their door handles as they do their favorite watch or fashion accessory,” says Minale. The neighborhood building supply meets John Varvatos. Minale likes to think of Buster + Punch as a new type of one-stop hardware store that brings together the influences of fashion, music, and sub-culture. “We are blazing a new trail as the world’s first brand to take all of the details in your home that may have been considered ‘nondescript’ or ‘forgotten’, and transform them into the parts you love the most.” “In my experience, it is often the smallest details that will surprise people and make the biggest impact,” explains Minale. He is the king of knurled detailing, taking the industrial design from his custom-made motorcycle handles and turning it into functional hardware for the home. What could be a more fitting place for the birth of his eight-year-old brand than the garage? He’s since turned his obsession with solid metals into a successful fashion and lifestyle brand called Buster + Punch, which transforms the ordinary (and often forgotten) hardware of our daily lives (think light switches, door handles and LED light bulbs) into extraordinary home and lifestyle details for today’s most fashion-conscious consumers. For architect and industrial designer Massimo Buster Minale, his East London garage was a design lab of sorts, where he built, designed, and experimented with metalwork and custom motorbikes. The mythology of the garage as a space for invention has roots in many brand origin stories, after all. Originally intended for automobile storage, garages are typically small, dark, dingy, and forgotten spaces. Yet it’s where innovation has been known to thrive. The garage might seem like an unlikely place for creative inspiration.
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